The Levi’s®
Fall/Winter 2012 collection is based on a refined and tailored look, for both
men and women inspired by the ocean, coastal communities and their associated
handcrafted tradition. The essence of the collection is in its refined
intention and tailored head-to-toe looks melding craftsmanship, honesty and
authenticity. All this while honoring tradition, defying convention, redefining
the norm and re-crafting and re-creating iconic Levi’s® styles.
The
Collection
The ritual
of dressing for the task at hand is as old as humanity, and it’s something the
Levi’s® brand has always understood. Now available in exclusive Levi’s® stores
across India, the new Fall/Winter 2012 collection is made for those who get
dressed each morning with purpose, with the intention and optimism to make a
positive difference in the world.
The men’s
collection offers classic yet contemporary head-to-toe looks built around
refined styles with sharp clean aesthetics, tailored to perfection. The key item for men this season is
the reconstructed classic 5-pocket jean. The jean, first introduced by Levi
Strauss and Jacob Davis in 1873, has evolved through the years improving with
age. Driven by a commitment to craftsmanship, this fall, the brand will
re-introduce the classic 5-pocket jean with a host of upgraded features.
In addition
to the re-crafted classic 5-pocket jeans, the brand is launching the range of
Levi’s® Sta-Prest™ pants in India. Originally introduced in the 1960’s, when
Levi Strauss & Co. found a way to give a permanent, sharp front crease to
non-denim pants, Levi’s® Sta-Prest™ pants became the rage across America almost
overnight. Now they're back, and just as sharp. Designed to keep a permanent
front crease, you get that new, first-wear look every time – without all the
work.
The overall
style of the women’s collection is classic and refined with a clean, tailored
aesthetic and pronounced femininity. The key silhouette for women this season
is the Bootcut Skinny, which the Levi’s® brand has completely reinvented. No
longer your mother’s bootcut denim, this season will see the launch of this new
take on a classic – a sexy, modern skinny fit making you think differently
about the bootcut.
In addition
to the Bootcut Skinny, the brand is launching a feminine tailored dress
collection. These tastefully crafted garments give a subtle nod to the idea of
femininity but thoughtfully leave it open for interpretation. The Levi’s® Dress
Collection includes several new denim and non-denim dress styles in a variety
of fabrications including light, effortless knits, cotton-linens and soft
chambrays.
As part of
Levi Strauss & Co.’s profits through principles approach, sustainability is
embedded throughout the collection, with the use of WaterTM
Want
more info about Levi’s® Fall 2012 Collection? Contact us at:
Amruta
Navghare
Madison
PR for the Levi’s® brand
(91)
98199-45670
Hope you find this information useful.
Regards,
Shweta
Pawar
Account Executive
Account Executive
H. C. Dinshaw Building, 3rd Floor
Horniman Circle, Fort
Mumbai 400 023, India.
Info sent by PR
