Tired of your frizzy, tangled hair?
Leave the old behind and say Hello to the new Hair Serenity Service at Lakmé
Salon
Gives you gorgeously smooth, manageable and party ready
hair completely naturally without using formaldehyde
Mumbai, June, 2012: Play it sleek as Lakmé Salon delivers the
latest innovation to get silky straight hair with the launch of their new Hair Serenity treatment.
Introduced to India by Lakmé Salon, the Hair Serenity treatment
is a natural solution to hair that is unruly, frizzy and hair that refuses to
behave. Unlike Keratin, the Hair Serenity treatment
at Lakmé Salon is formaldehyde free and a safer process for achieving naturally smoother and
shinier hair. Step away from the harmful effects of Keratin treatments and
indulge in the natural goodness of ingredients like the Cysteine complex to
get a glossy and healthy mane that will make heads turn. A pioneer in the
beauty services industry in India, Lakmé Salon is a one stop shop for all the
beauty needs of the contemporary Indian woman.
The Hair Serenity treatment is a
natural way to restore lost proteins and transform hair. Special ingredients
used in the service like Cysteine, Dendrobium Orchid, Hydrolyzed wheat protein, Cocoa
Seed Butter and Shea Butter help nourish
the hair and give it a long lasting shine and smoothness.
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Divided into seven essential steps, the service starts off
with a detailed consultation with the Lakmé Salon expert who determines the
condition of your hair and the best way to proceed with the treatment. The hair
is then shampooed and the Cysteine complex is applied to the hair. The complex
is allowed to process in your hair as it starts it work on making your hair
healthier and more lustrous. The hair is then blow dried and flat-ironed to
give it a sleek but yet not poker-straight finish. Post this, the hair is
finally rinsed off and you are left with a naturally glossy and manageable blow
dried look which lasts for approximately 3 months.
Thus
this all-natural service helps:
•
Work in synergy with
the existing proteins to restructure, soften and release curls
•
Penetration into the
hair shaft for moisturizing and conditioning
•
Helps for overall
shine, softness, strength and health of hair
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HAIR
SERENITY Vs KERATIN
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HAIR SERENITY
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KERATIN
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PENETRATION
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It penetrates inside the hair shaft but
does not alter any hair bonds
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It works on the cuticle layer- filling
up the porous areas
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INGREDIENTS
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No artificial ingredients or harmful
chemicals that could affect the health. Only Botanical ingredients and pure
proteins
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Formaldehyde is one of the main
ingredients that differs in % in different companies
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SMOOTHENING EFFECT
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Calms down frizz and gives a natural
look to the hair with brilliant shine and softness
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The smoothening/ straightening effect
depends on the % of formaldehyde in the product
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VIRGIN HAIR
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Works on Virgin hair as it penetrates
into the hair shaft and does not form a coating on the cuticle
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Does not work on Virgin hair unless it
has high % of formaldehyde
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LASTING TIME
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3-4 months depending on hair type and
after care
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3 months depending on the aftercare
products/services used
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QUALITY
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Overall improves the texture and quality
of the hair leading to strength and stability
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No repair- it forms a coating on the
hair- It’s like makeup for hair
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WASH
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Same day wash
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Same day or next day wash
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About Lakmé Lever
Lakmé
Lever Pvt. Ltd (Lakmé Lever) is dedicated to the contemporary Indian
woman’s exploration of the fine art of beauty. It operates India’s
first and leading chain of Lakmé Studios and Salons that offer expert services
in Hairstyling, Skin and Beauty care. The studios and salons offer a
differentiated experience, delighting women by the expertise of their
professionally trained hair designers, hair artists, skin experts and
consultants, and now to men also.
Lakmé
Lever also operates Lakmé Academies in partnership with Pivot Point, USA, world
leader in ‘beauty education’. Combining international cosmetics,
hair and skin care technology with an in-depth understanding of the Indian
woman’s needs, Lakmé Studios and Salons offer their customers a holistic ‘Beauty
Sutra’ experience.
Lakmé Lever has a presence of 175 Lakmé Salons at premium
locations in 40 cities.
For
further information please contact:
Tanisha Bhasin / Henna
Punjabi
Genesis Burson-Marsteller
Tel:
+91 98201 37266, / +91 98208 80243
Info sent by PR
